SDM, the only company wholly dedicated to understanding the marketing needs of dentists, offers a full range of custom research services. In the last year, we have mailed questionnaires to more than 65,000 dentists and conducted hundreds of focus groups and one-on-one interviews with dentists. We have worked with many of the leading manufacturers and distributors of dental products to help guide their business decisions with a clearer focus on the end users of the products they offer. We have conducted research that helped guide the launch of many successful new dental products and promotions in the US market. We can offer the same research capabilities for our clients in the UK.

SERVICES OFFERED:

• Focus Groups
• One-on-One Interviews
• Custom Mail Studies
• Custom Telephone Studies
• Custom Internet Studies
• Market Demand Modeling
• Sales Trend Analysis
• Business/Marketing Consulting

EXAMPLES OF RESEARCH PROJECTS:

• Determination of Promotion/Advertising Strategies
• Price Point Determination
• Competitive Strengths/Weaknesses
• Corporate/Brand Image Identity Studies
• Business Strategy Development
• Market/Brand Size/Share Projections

FOR EXAMPLE:

• Customer Satisfaction Studies: Both dealers and manufacturers understand that customer satisfaction is the key to sustaining and building market share. SDM can design a study to determine the relative levels of satisfaction with your company's services and products, and the key perceived points of difference between you, and your competitors.

• Mail/Telephone Surveys: SDM has conducted many studies utilizing nationally representative samples of dentists and dental laboratories. Such studies can focus on the unmet needs of dentists, ordering practices, perceptions of products, companies, and services.

  Here is an example of how to use Mail/Telephone surveys. Do you have a product that's not performing to it's expected potential? You know it's a great product-- it's the only one of its kind. But sales don't quite seem to get off the ground. Recourse-- Commission a direct mail survey to dentist customers and find out what are the product's draw-backs. How can its features/benefits be improved? Is your marketing message clear? Is price the issue? Is the product too technically user sensitive? This is a cost effective, powerful marketing medium for revitalizing an existing product to its real market potential.

Most SDM custom research projects are completed for between £3,700 and £9,200. However, our clients have saved much more than this in costs they would have incurred in launching the wrong product, focusing on the wrong product benefits, misjudging the size of a market or the price elasticity of a market. We strongly feel that a marketing effort that focuses on the well-researched needs of dentists invariably pays for itself through improved sales and market share.

That's why you can't afford not to do market research.

SDM, the leader in understanding the needs of British dentists'