he SDM system for collecting and processing data has been carefully constructed to provide research products that are unprecedented for their accuracy and usefulness. The accuracy of SDM's reports, Dental Products Market Share Study (DPMSS) and Dental Products Trial Awareness Penetration Study (DPTAP) accounts for the fact that all major US and UK companies in the dental field are subscribers. In fact, 98% of our charter subscribers to DPMSS continue to use our services.

SDM also provides Custom Reports run from our exhaustive database. Plus our research expertise and unique insight into the US and UK dental industries make us the best source for Custom Research Services, including phone surveys, one-on-ones, and focus groups.

SDM provides quality data for the following purposes:

MARKETING:

• Forecast sales and market share for the brands you sell.
• Accurately measure product category size for new products you will support.
• Establish marketing/sales/distribution strategies according to sales trends for competing products.
• Know what your competition is doing and how it relates to your performance.
• Compare your company's sales figures and share of market with cumulative industry figures.
• Analyze market share trends in product sales and category sales.
• Analyze performance, value and trends of private label brands.
• Track new product introductions.
• Identify emerging markets.
• Analyze trends in pricing and margins.
• Measure response to promotional programs.
• Analyze the relative performance of brands that are sold direct (DPTAP).

SALES MANAGEMENT:

• Assess product/market sales potential.
• Establish performance standards and set relevant goals for your sales force.
• Track performance by sales territories.
• Analyze sales promotions by product or market area.
• Establish accurate sales forecasts and quotas.

FINANCIAL MANAGEMENT:

• Understand the revenue potential of a product/market.
• Analyze gross profit.
• Analyze trends in pricing.
• Forecast margins for new products and new markets.
• Formulate pricing strategies.

RESEARCH AND DEVELOPMENT:

• Guide research and new business development.
• Assess changes in products and markets.
• Identify and evaluate emerging technologies.
• Identify opportunities against leading competitive brands.
• Determine the most important opportunities for private label products.

DISTRIBUTION:

• Identify leading brands to carry and promote.
• Evaluate inventory against leading products.
• Determine areas of strengths and weaknesses in developing products/markets in line with national levels.
• Analyze true retail pricing.
• Evaluate sales force productivity.
• Evaluate the performance and potential of private label brands.