Want to learn the sales and market shares of products sold direct to dentists from manufacturers?

Want to know what percentage of dentists have ever tried your product?

Want to see what percentage of dentists have purchased new products from competitors?

Want to see what percentage of every major product category is sold via direct channels?

You can add proprietary custom questions to the survey to receive cost effective marketing input from thousands of dentists.

The answers are available through DPTAP, a supplementary service available from Strategic Dental Marketing, the leader in dental industry market information.

Since 1996, SDM has provided comprehensive data that details the trial, awareness, and market penetration of more than 300 products used by American dentists.

DPTAP provides critical marketing information not currently available from any other source.

It works like this:

We conduct more than 100,000 internet surveys each year to virtually all US dentists in private practice. Based upon these surveys and the SDM sales database of more than 81,000 products sold through dealers, DPTAP reports are published semi-annually and include the following information:

• Sales estimates for all major products sold through direct channels based upon validated mathematical models.
• Market share data for every category with a significant proportion of products sold direct to dentists. Every report includes the direct proportion of many product categories and market share estimates for the leading direct manufacturers.
• Data on trial, awareness, penetration, and brand used most often for more than 300 important dental products.
• Trend information on procedures in the dental office.
• Data is categorized by region, solo vs. group, and size of practice. Any additional cross-tabulations are available upon request.
• Proprietary information for any company which submits custom questions to be included in the survey.

Each report will also provide a precise estimate of the category volume sold direct.

This data is not available anywhere else!

Click on any chart to see an enlarged sample chart

• Did you know that Diamonds are one of the only product categories where nearly half of the category volume is sold direct?
• Did you know that the leading Diamond brand is sold direct to dentists?
• Did you know that larger practices were more likely to buy their diamonds from direct sellers?