For the first time in 1999, SDM began collecting product usage information for individual dentists. This means we are able to provide profile information for thousands of dentists on their individual brand usage including which impression materials, composites, toothbrushes, burs etc., that they use most often. Additionally, this allows companies in the dental industry to implement truly targeted and individualized marketing programs. Possible uses include:

• Target dentists using direct brands
• Target dentists using competitive products
• Provide sales force with in-depth user information
• Profile dentists who are the most likely targets for your marketing efforts
• Develop targeted sampling programs to most likely prospects
• Achieve more return on marketing efforts through profiling