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RESEARCHING THE MARKET TO UNDERSTAND CUSTOMER NEEDS
SDM, the only company wholly dedicated to understanding
the marketing needs of dentists, offers a full range of custom research services.
In the last year, we have mailed questionnaires to more than 65,000 dentists and conducted
hundreds of focus groups and one-on-one interviews with dentists. We have worked with many of
the leading manufacturers and distributors of dental products to help guide their business
decisions with a clearer focus on the end users of the products they offer. We have conducted
research that helped guide the launch of many successful new dental products and promotions in
the US market.
SERVICES OFFERED:
- Focus Groups
- One-on-One Interviews
- Custom Mail Studies
- Web
Surveys
- Custom Telephone Studies
- Custom Internet Studies
- Market Demand Modeling
- Sales Trend Analysis
- Business/Marketing Consulting
EXAMPLES OF RESEARCH PROJECTS:
- Determination of Promotion/Advertising Strategies
- Price Point Determination
- Competitive Strengths/Weaknesses
- Corporate/Brand Image Identity Studies
- Business Strategy Development
- Market/Brand Size/Share Projections
TWO FREQUENTLY EXECUTED RESEARCH PROJECTS ARE:
- Customer Satisfaction Studies: Both dealers and manufacturers understand that customer
satisfaction is the key to sustaining and building market share. SDM can design a study to
determine the relative levels of satisfaction with your company's services and products,
and the key perceived points of difference between you, and your competitors.
- Mail/Telephone Surveys: SDM has conducted many
studies utilizing nationally representative samples of dentists, dental laboratories, and consumers. Such studies can focus on
the unmet needs of dentists, ordering practices, perceptions of products, companies, and
services.
Here is an example of how to use Mail/Telephone surveys. Do you have a product that's not performing to it's expected potential?
You know its a great product— its the only one of its kind. But sales don't quite seem to get off the ground.
Recourse— Commission a direct mail survey to dentist customers and find out what are the product's drawbacks.
How can its features/benefits be improved? Is your marketing message clear? Is price the issue? Is the product too
technically user sensitive? This is a cost effective, powerful marketing medium for revitalizing an existing product to its real market potential.
THE REAL COST OF MARKET RESEARCH
Most
SDM custom research projects are completed for between $7,800 and $19,000.
However, our clients have saved much more than this in costs they would
have incurred in launching the wrong product, focusing on the wrong
product benefits, or misjudging the size of a market or the price elasticity
of a market. We strongly feel that a marketing effort that focuses on
the well-researched needs of dentists invariably pays for itself through
improved sales and market share.
That's why you can't afford not to do market research.
(NOTE: All research information is held in the strictest confidence and is proprietary to the customer for whom it was conducted.)
SDM, the leader in understanding the needs of American dentists!
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