Using SDM Data
SDM collects data each month from more than 60% of dental dealer sales volume throughout the US. The dental dealers' reporting represents a statistically significant sample size allowing for dependable representation of the dental marketplace.
The SDM methodology is consistent with other industries that provide accurate market share and sales information. In fact, SDM provides the largest sample of any industry that collects distributor sales data.
The compilation of our reports starts with the acquisition of actual out-the-door retail sales data each month from participating dental dealers. The sales are then processed to ensure that all sales are correctly categorized by manufacturer, brand and item number.
A standard unit of measure is identified for each category and sales are expressed by both units and value.
Charts are generated reflecting actual dealer sales to dentists from the 85% dealers in our sample for the reported country, as well as a number of geographic regions.
Unit definitions, as well as the product category assignments have been developed with the assistance of many dental industry experts at manufacturers and dental dealers. An average unit price is also calculated for each product reflecting the actual "out-the-door" price to the dentist, including any dealer discounts.
DPMSS sales charts and tables produced reflect only sales of dental products generated through dental dealers. Direct sales to dentists by manufacturers are not included in DPMSS. All dealer sales are allocated to one of the eight geographic regions, and we have included a chart identifying the standard DPMSS regions by state.
Some of the dealers represented in the DPMSS sample sell products under their own label. In order to preserve confidentiality for participating dealers, all such sales have been grouped and categorized under the name "Private Label."
Confidentiality and control procedures are verified by Grant Thornton, to ensure that proprietary sales information from each dealer is treated confidentially.